- 🤔 What is Copywriting?
- 🤔 What does a copywriter do?
- 🤔 Copywriting vs. Content Writing: What’s the difference?
- 🤔 Why is Copywriting Important?
- 🤔 Who Needs Copywriting Services?
- 🤔 How Much Does Copywriting Cost?
- 🤔 What Makes Good Copywriting?
- 🤔 Do I Need a Professional Copywriter?
- 🤔 How Do I Measure Copywriting Success?
🤔 What is Copywriting?
The official definition describes copywriting as the art of crafting persuasive, engaging, and impactful written content, primarily for marketing purposes.
It’s the driving force behind compelling advertisements, website content, emails, and more.
All copywriting has a goal.
🤔 What does a copywriter do?
A copywriter is a skilled wordsmith responsible for creating content that drives action, whether it’s making a purchase, signing up for a newsletter, or clicking a link.
Copywriters also help create strong brand voices and personalities.
While copywriters might have an input in the creation process and overall strategy, they are not responsible for designing and creating the graphics/documents/websites.
They are purely just about the words.
🤔 Copywriting vs. Content Writing: What’s the difference?
This depends on who you ask.
Some people will say that there is a difference between the two. Copywriting is distinct and sales-driven and content writing is to inform, educate and entertain.
Others, like me, will say that there isn’t really a difference. That, as long as the text has a goal, it’s copy.
Take an entertaining blog post, for example, while the content is there for the reader’s enjoyment, it still serves a purpose: either to engage, share, or become more involved with the brand.
What does that generate over time? Sales.
🤔 Why is Copywriting Important?
Effective copywriting can:
Drive Sales and Conversions: Well-crafted copy can turn potential customers into paying ones, boosting your revenue.
Enhance Brand Image: It shapes how your audience perceives your brand, influencing loyalty and trust.
🤔 Who Needs Copywriting Services?
Businesses and Industries: Virtually every industry benefits from copywriting, from e-commerce and tech to healthcare and finance.
Startups and Established Companies: Startups can gain a competitive edge, while established companies need it to maintain and expand their market share.
Non-profit Organizations: Non-profits rely on copywriting to convey their mission and garner support.
🤔 How Much Does Copywriting Cost?
Copywriting is often highly undervalued. Most people won’t bat an eyelid at paying £5000 for a website design but paying £2000 for the written content is incomprehensible.
Bit backwards if you ask me. Especially as the words are what generate sales and keep people engaged.
However, as an industry, prices vary based on factors like experience, complexity, and project scope.
Copywriters may charge hourly, per word, or offer project-based rates.
Copywriters who charge hourly or per word are totally selling themselves short and are often dead inside.
🤔 What Makes Good Copywriting?
What qualifies as ‘good copywriting’ varies depending on your goal.
However, I would say that the best copywriting encapsulates your brand’s tone of voice and personality perfectly, while also achieving the copy’s goals.
Other elements of excellent copywriting include
- Compelling Headlines – A captivating headline draws readers in.
- Clear and Concise Messaging – Keep it simple and easy to understand.
- Audience Targeting – Understand your audience’s needs and preferences.
- Emotional Appeal – Connect with readers on an emotional level.
- Call to Action (CTA) – Prompt the desired action.
🤔 Do I Need a Professional Copywriter?
Most probably yes.
The short answer is that while most business owners can write, they don’t always write well… and can often do more harm than good with their written content.
A professional copywriter, not only has the expertise in writing copy that converts, but can also save you time and ensure your audience receives quality content.
🤔 How Do I Measure Copywriting Success?
This is a tricky one because every business is unique.
One thing I will highlight is that success is never going to be instant.
One month of blogging or email newsletters is not going to yield results.
It takes at least 3 months for anything to convert.
In addition to that, a copywriter is not going to solve all your problems.
Their focus is the written content only – if your service/product/marketing strategy/personality is shit, then no amount of clever writing is going to fix that.